In a world where change is occurring faster than ever before, the only thing that remains constant is change itself. But how can companies keep up with this rapid change without losing themselves? The answer lies in strategy and clear goals that go beyond just business. This is where the United Nations’ Sustainable Development Goals (SDGs) come into play.

Sustainable business innovation

Sustainable Development Goals (SDGs) – The guiding star to innovation and sustainability

The SDGs are a collection of 17 global goals aimed at ending poverty, protecting the planet and ensuring prosperity for all by 2030. But they are not just for nations and governments; companies can and should also use these goals as a guide to sustainable growth and business success.


SDG Innovation Lab

While many companies are still busy coping with the short-term effects of the current crises, they should not lose sight of the long-term opportunities. A focus on the SDGs enables companies to combine innovation and sustainability to succeed not only now, but also in the future.

The SDG Innovation Lab (SIL) sees itself as a bridge between these worlds. It provides companies not only with the tools and strategies to innovate, but also with the vision and direction set by the SDGs. It is a combination of innovative strength and sustainability focus that gives companies a clear competitive advantage in volatile times.

By emphasizing the SDGs, companies can design their processes, products and services in a way that not only increases business success but also makes a positive contribution to society. And when companies are able to make real, measurable contributions to global goals, the trust and loyalty of their customers and stakeholders will increase.

A sustainable business is not only good for the planet and its people; it is also good for business success. In times of change, companies that adapt and recognize the major global challenges are the ones that will survive and thrive.

The SDG Innovation Lab is more than just a program; it is a mindset, a beacon for companies ready to embrace and shape the future. It’s time to think outside the box, commit to the SDGs, and invest in a sustainably successful future.

Successes speak for themselves

Numerous companies have already recognized and successfully used the advantages:

Heavy Pedals
, a specialist in cargo bikes, found innovative business models through the SIL. The company can now offer B2B customers service models on a par with the car. Florian Weber, Owner & Managing Director, emphasizes: “Ms. Köstinger and Ms. Weikmann coached us professionally, shirt-sleeved and with a lot of knowledge about the needs of medium-sized businesses. The result: a successful, sustainable 360° product for the business sector. We and our customers are thrilled!”

has provided hotels with a revolutionary mattress solution that not only delivers world-class sleep experiences, but also significantly reduces their carbon footprint. Verena Judmayer, Co-Founder and Managing Director of MATR, said, “In the SDG Innovation Lab, we made important insights for our business model through customer interviews and mentor meetings. The Lab was a real success booster for us.”

It is clear that the SDGs are not just idealistic goals. They provide companies with a clear and measurable plan for success in an ever-changing world. And Good Future Business ‘ SDG Innovation Lab is the vehicle that gets companies there. In times of change, companies that adapt and meet global challenges are the ones that will not only survive, but truly thrive. It’s time to take the first step toward a better, more sustainable future. It’s time for “Ess Dee Dschee”.

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